Photo: 2019. The mission of the new association is to unite all creative people and organizations under one umbrella

The Association of Creative Companies from Moldova (ACC), the Center of Creative Industries Artcor and the Agency for Innovations and Development from Tiraspol are joining their efforts to establish an association, which will combine in one single entity a number of creative industry suppliers from the left bank of the Nistru river. This initiative will be conducted in the framework of the UNDP “Advanced cross-river capacities for trade” (AdTrade) Project, implemented with the financial assistance provided by Sweden.

The aim of the initiative is to develop creative industries, to increase their export potential through specialized training and consultancy provided by ACC experts and to support the enterprises in the field of creative industries from both banks of the River Nistru to overcome the consequences of the pandemic crisis.

“We will start by mapping the creative enterprises. Since an important aspect of this collaboration is to increase export potential, a business school is going to be set up under this initiative of the UNDP/AdTrade project to provide methodological and practical assistance to creative enterprises, especially to those with export potential,” says Viorica Cerbusca, Director of Artcor Creative Industries’ Hub.

To ensure the continuity of this initiative, 10 export-focused enterprises from creative areas will become part of a mentorship program. The members of the association will also benefit from marketing and business digitalization assistance.

“We, on the left bank of the Nistru river, are proud of our local talents: fashion designers, artists, architects, musicians. Our mission as of today is to unite all creative people and organizations under one umbrella, hence ensuring the growth and development of every member, but also that of the entire sector,” notes Olesea Lungu, Director of Creative Industries’ Association from the left bank of the Nistru river.

The initiative implemented with the financial assistance offered by Sweden in the framework of the UNDP/AdTrade Project also provides for developing the visual identity of the newly established association. A public competition will be launched for this purpose, open to the creative community from both banks of the Nistru river. The winner will benefit from a monetary award of US$500. Those interested may get registered for the contest by filling in the application: https://bit.ly/3ctZ0Rz

“As a result of this collaboration, companies will succeed to overcome the pandemic crisis and to increase their export potential. In the context of the new reality imposed by the pandemic crisis, service digitalization and use of creative solutions for promotion are essential elements to increase companies’ competitiveness on the local and international markets. With the development of the creative sector, some other sectors will gain as well, by benefiting from the expertise and services of creative industries,” states Dumitru Udrea, „Advanced cross-river capacities for trade” (AdTrade) Project Manager.

The respective initiative will be implemented over a period of 11 months and will culminate with an online fair hosting creative enterprises form both banks of the Nistru river.

Contact person: Natalia Costas, Communications and Media Consultant UNDP/AdTrade project. Tel.: 0 69 22 11 41; e-mail: natalia.costas@undp.org

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