Cahul and Ungheni regions have their own brands. This is a premiere for the Republic of Moldova, carried out with the financial support of the European Union within the EU4Moldova: Focal regions Programme.
“A key element of a strong territorial marketing is a telling and captivating visual identity that can become a cultural interface of a territory, to this extent the work done under the Focal Regions programme is definitely impressive. This new brand, developed with EU support, is the result of co-creation and a strong engagement from the citizens of the key regions, which will boost even more the potential of the regions,” said Magdalena Mueller-Uri, Head of Cooperation from the EU Delegation to the Republic of Moldova.
The new logos created for both focal regions give them a distinct identity and increase their competitiveness in attracting tourists, investments, new companies, increasing exports, external promotion and in attracting human capital. The brands of the Ungheni and Cahul regions are meant to be used equally by rural and urban communities from both regions, by economic entities, public institutions, non-governmental sector, and people who love Ungheni and Cahul.
“With the creation of their own brands, both Cahul and Ungheni regions will provide a distinguished, unique, and memorable mark to their residents and visitors reflecting their livelihood, offerings, reputation and the way they wish to be perceived. We believe that this will be equally an attractive professional instrument for business development as well as building a stronger sense of pride and belonging among the communities,” said Dima Al-Khatib, Resident Representative of the United Nations Development Programme to the Republic of Moldova.
The developed brand defines the personality of the regions and promotes their key values:
- Honesty, vision, optimism, courage, industrious and openness for Ungheni region
- Care, friendship, local spirit, goodwill, energy, and love for life for Cahul region
The logos’ creation was a complex process involving both the research of identity documents of the regions and the communication with local people, inhabitants of Cahul and Ungheni regions, to identity the distinct features and advantages of the focal regions. “I am glad that we are embracing more and more the idea of embracing and celebrating the truths about us. While working on these identities I discovered things that are worth knowing and talking about both regions. I am glad that the developed brands carry a deep truth that is relevant today and will remain relevant for many years to come. It is an honour for me and the team to have the opportunity to work on such a project,” notes Eugen Boico, member of the regions’ branding creator team – Publicis in consortium with Hora Design.
The development of the visual identity and slogan of both focal regions is the first step in the promotion strategy of Cahul and Ungheni regions. There will be developed and launched extensive promotion and visibility campaigns at the national and international level.
The logo of Ungheni region represents the following symbols: