Inna Linnic, director of a company producing pre-baked and frozen bread and bakery products from Tiraspol, stated that these master classes were like a guide for overcoming the consequences of pandemic crisis. “We have obtained a lot of advice and useful information, which will help us to increase the innovative potential of our business and to get adapted and take the first steps towards external markets. A young company, just like ours, should know the strategies for market identification and different data about its size and structure, as well who the potential clients and competitors are,” mentions the entrepreneur.
The assistance provided by UNDP for local business recovery on both banks of the River Nistru is rather complex. According to the study carried out by IDIS under the UNDP/AdTrade Project, the trends of decreasing international trade will continue in 2020 and will get even worse due to the impact of COVID-19 pandemic on the economic activity in the region, reduced production in agriculture, imposed restrictions for cereals’ export and economic slowdown in some countries which serve as destinations for the exports from the region.
Specific assistance for unspecific situations
“In this context, UNDP will further support about 100 MSMEs from Moldova by launching dedicated grants’ programs for business support, focusing on improving companies’ resilience towards crisis, by increasing their access to technologies and equipment, infrastructure and markets, as well as by promoting financial and legal competences,” mentions Olesea Cazacu, Programme Analyst, UNDP Moldova.
The assistance provided by UNDP will be focused as well on building B2B contacts, business development and consultancy services, digitalization processes, as well as facilitation of direct access to markets, including by increasing the association capacities of the small producers from both banks of the Nistru river for developing collective export offers and promote them efficiently on the target markets.
UNDP also contributes to other SMEs support projects, such as the Moldova Startup National Program - a complex project for the digital transformation of IT and non-IT SMEs, developed with the support of USAID and Sweden, together with the National Association of Companies in the field of ICT, Moldova IT Park, UNDP and Organization for Small and Medium Enterprises (ODIMM). The program will provide support for at least 40 small and medium-sized businesses in the form of automation services and solutions, digitization services, access to legal and tax advice, e-commerce counseling, and integrated solutions for business process automation.
All these measures shall meet the needs of the MSMEs as a result of the crisis provoked by the pandemic and will help them to get adapted to the new requirements, preserving their essential role of creating jobs and sustaining the economic growth of the country.
Contact person: Natalia Costaș, Communication and Media Relations Consultant, UNDP/AdTrade Project. Tel.: 0 69 22 11 41; e-mail: email@example.com