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How social media fuels echo chambering phenomenon in Moldova and how to address it?

Jul 9, 2021

“How social media fuels echo chambering phenomenon in Moldova and how to address it?” is a policy paper that explains the new phenomenon in the context of elections, not only in Moldova, and also in other developed or developing countries.

Echo chambers can be defined as environments in which the opinion, political leaning, or belief of users about a topic gets reinforced due to repeated interactions with peers or sources having similar tendencies and attitudes.

While the phenomenon of echo chambering began to be studied quite recently, there are already several case studies on how the social media bubbles have influenced the electoral processes and outcomes. The policy paper presents conclusions, as well as recommendations both general and specific to the actors involved in organizing the elections.

The publication was produced in the framework of the project “Enhancing democracy in Moldova through inclusive and transparent elections”, implemented by the UNDP Moldova, with the generous support of the American people through the United States Agency for International Development (USAID). The content of this publication is the sole responsibility of the author and does not necessarily represent the views of the UNDP and USAID or the United States Government.

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