Moldova produces about 4,000 tons of honey. Companies buy this “liquid gold” and sell it abroad. According to statistics, over 85% of Moldovan honey is exported to the European Union countries. Thanks to the Deep and Comprehensive Free Trade Agreement EU – Republic of Moldova, the number of bee farmers and the production of honey have been growing lately. Only in Cazaclia, there are over 30 bee farms.
Unlike other bee-keepers in the region, who wholesale their honey production to companies, the Civirjic family chose a different approach. They registered their own company and developed a retail channel for honey in Moldova. They positioned their brand thanks to an unusual package. They sell “liquid gold” in amphora-shaped glass bottles, canvas decorated. Oher producers across the country followed suit.
The company is selling their products under the brand “Sweet Honey”, to emphasize that the southern honey is sweeter indeed, compared to honey collected in other regions of the country. Meteorologists register 230 sunny days on average in the south, whilst other regions of Moldova register only about 200.
To increase their sales, the Civirjic family launched production of honey-based sweets: honey with dried fruit and nuts – walnuts, almonds, hazelnuts, dry apricots and figs.