Small and medium enterprises will apply innovational marketing strategies

Nov 12, 2015

Photo: UNDP Moldova

45 representatives of small and medium enterprises will study over two days, November 11 and 12, how to apply innovational marketing strategies. The training is organized within the “Innovative Business for Local Sustainable Development” Project, implemented by UNDP Moldova in partnership with the Ministry of Economy of the Republic of Moldova, with the support of the Ministry of Foreign Affairs of Norway. His activity fits the provisions of the Innovation Strategy of the Republic of Moldova for 2013 – 2020 “Innovations for Competitiveness”.

It is an absolutely unique even in Moldova, providing the possibility to learn from the first source – an international expert in the respective area, lecturer, mentor, adviser for start-ups, Vitaly Golomb, resident of the Silicon Valley.

Hence, during these two days the participants will study the theory, but also the practice related to selling process, promotion through search engines and social media networks, products’ and services’ design, online marketing tools, etc.

According to Radu Cheltuiala, participant to the training, this was ‘very interesting and practical. Our company is improving its sales and marketing strategy and the trainer provided us with practical tools and hints on how we can do it. Moreover, several new aspects that we were not aware of are worthwhile taking into consideration, like for instance social media tools, specific case studies from other countries etc.’

The “Innovative Business for Local Sustainable Development” Project aims to develop, adjust, and enforce the new technologies and methods for professional career development, identification of jobs, and promotion of the entrepreneurship spirit in the Republic of Moldova.

Contact information

For additional information, please contact Dumitru Vasilescu, Project Manager, tel.: (373 22) 839 911, dumitru.vasilescu@undp.org .

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